Google AdsAI agentsROASChatGPTGA4AutomationShopping feedsClaudeSEO
Harrogate · E-commerce, Google Ads, websites and AI
Your website is leaking money somewhere. I find where, and I fix it.
I’m Paul. Eighteen years in online retail, and by day I head up e-commerce for a UK multi-channel retailer. On the side I do the same for businesses like yours: ads that pay their way, shops that actually sell, AI that takes the admin, or a day a week as your head of e-commerce.
Sound familiar?
You’ve heard the jargon. I’m the one who makes it actually work for your business.
Ads that don’t pay their way, tracking nobody trusts, admin that eats your week. I sort out the tools, from Google Ads to AI, so they make you money and save you time.
What I help with
The things that quietly cost your business money, sorted
Every business is different, so I start with a chat about what you need rather than a set package.
Need more than a one-off?
A day a week as your head of e-commerce
For brands doing real volume online who can’t justify a full-time hire. One day a week, I run the online side like it’s mine: ads, stock, site, reporting and the AI tools that keep it ticking the other four days. I take two or three of these at a time, so it stays personal.
Meet Pip (AI assistant)
Pip turns visitors into enquiries. It could be doing that on your site.
Most visitors leave without asking the one question that would have made them a customer. That chat bubble in the corner is Pip, an AI assistant I built. It answers from the facts I gave it, takes a visitor’s details when they’re ready, and emails me the conversation. It never invents a price and never pretends to be a person.
On your website it would carry your name, your facts and your tone, and answer at 11pm on a Sunday when you’re not there. Every chat is saved, every lead lands in your inbox. It costs pence a month to run, and one extra customer pays for it many times over.
PipPaul Malin · AI assistant
Hi, I’m Pip, Paul’s assistant. What are you working on?
Our Google Ads spend keeps going up but sales haven’t. Is that something Paul does?
Yes. Paul does a Google Ads audit: he works out breakeven from your real margins, then ranks every campaign as profit, borderline or loss. If you leave your name and email I’ll pass it on and he’ll suggest a time for a quick chat.
Sam, sam@example.co.uk
Thanks Sam, got it. Paul will get back to you to suggest a time for a quick chat.
Recent work
Businesses like yours, already up and running
Supplier outreach, automated
Bierkeller Tables
Used German beer-hall tables and benches, Harrogate
Finding stock meant hours hunting for suppliers and traders across Europe, then writing to each one by hand. Now an AI assistant researches them, emails each in their own language, follows up, and logs every reply in one place.
Hours a week back, and a wider net than one person could cast. Plus the website it all runs from.
Your business next?
If someone has pointed you my way, I’d love to hear what you’re working on.
From the day job
Problems I’ve already solved for a retailer. Probably yours too.
I head up a team of ten at a UK multi-channel retailer. I don’t do every job myself; I build the systems that let the team do theirs better. A few recent examples.
How I work
Simple on purpose
No agency, no office, no account manager. You pay for the work and you get me. No packages, no small print, and nothing starts without a written quote.
01
A chat
Tell me what’s going on. Fifteen minutes is usually enough. If I’m not the right person, I’ll say so and point you to someone who is.
02
Written scope and quote
A short scope and a fixed quote in writing, so we both know exactly what’s included before anything starts.
03
The work
I move fast and I make things happen, and I keep you posted in plain English while I do. If something changes along the way, we agree it first.
04
Walkthrough
I talk you through what I’ve done and what to watch next. You’re never left with something you don’t understand.
About me
A bit about me
I’m based in Harrogate and head up a team of ten at a UK multi-channel retailer, covering e-commerce, marketing, purchasing and customer service. My job is the plan, the priorities and the tools; the team’s is the customers, the stock and the shop floor.
Over the past year I’ve built an AI-assisted way of running much of it: profit-led ad budgets, automated stock and sales reports, product data clean-ups and review replies drafted for approval. I’ve also designed and built websites for local businesses for years.
I take on a small amount of outside work, mostly through people I know or who’ve been recommended to me. That keeps it personal, and it means I only take on work I can do properly.
Get in touch
Let’s have a chat
Whether we’ve met before or someone has pointed you my way, drop me a line with a bit about what you need. I’ll get back to you quickly.
Prefer email? mail@paulmalin.com